Job Description

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

About the Role

Although Content Design is a long established practice at Gusto, were hiring our first ever dedicated Content Designer to join the Growth team at Gusto. As a Senior Staff Content Designer on Growth, youll play a pivotal role in shaping messaging that helps customers onboard onto our platform and discover and use more of Gusto. This is a unique opportunity to build the foundation for content strategy across the full customer journeyfrom initial discovery to onboarding, activation, and expansion.

As a Senior Staff Content Designer, youll play a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content. This is a highly cross-functional role where success relies on speed, clarity, cohesion, and customer insight.

You should bring deep expertise in content design, a background in growth experimentation, and comfort working at the intersection of product and marketing. Youll set standards, create systems, and directly impact how small businesses experience Gusto for the first timeand continue to grow with us for years to come.

Messaging is at the heart of what makes Growth workand yet weve never had a dedicated content designer in this space. Youll be the first, responsible for shaping content across all Growth experiences, connecting strategy to language, and setting a high bar for clarity, consistency, and conversion. Beyond the day-to-day, youll have the opportunity to shape Content Design more broadly at Gusto. If it aligns with your goals, you could contribute to our design system, lead workshops, and influence how the discipline shows up across the company. If youre excited by the idea of building from the ground up, collaborating deeply across teams, and turning content into a driver of growthwed love to meet you.

About the Team

The Growth team at Gusto is dedicated to helping customers find, adopt, and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos, ensuring that growth initiatives are backed by value and trust. As a key contributor, youll join a collaborative environment with Engineers, Product Managers, Data Scientists, and strategic Marketing and Business partners, focusing on critical touchpoints in the customer journey.

Day-to-day Responsibilities

• Drive customer awareness and adoption by crafting content that helps people understand how Gusto can support their needsguiding them through key moments across acquisition, onboarding, and ongoing product discovery.
• Build the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces.
• Design with speed and impact by partnering on iterative testing and experimentation, delivering fast, purposeful content that resonates with users and drives results.
• Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces.
• Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models.
• Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases.
• Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth teamand Gusto at large.
• Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
• Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
• Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains.
• Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.

Qualifications

• 8-10+ years of experience in content design, UX writing, or content strategypreferably in a growth or conversion-focused product environment.
• A strong background in B2B SaaS or multi-product platforms, with proven impact on onboarding, monetization, or cross-sell strategies.
• Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints.
• Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration.
• Deep understanding of how to balance brand, voice, and performance goals within messaging.
• Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving org.
• Familiarity with AI-generated content, prompt design, or training large language models is a plus.
• Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas.
• Track record of mentoring and coaching other designers.
• Experience collaborating with both marketing and product design teams in a shared growth strategy.
• Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences.
• Familiarity with subscription-based models, service design, or the Fintech/Payroll/HR space.

Nice to have

• Familiarity with Fintech, Payroll, or HR SaaS products.

Compensation and Office Details

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

Equal Opportunity

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, or other legally protected characteristics. We also provide reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require accommodations, please fill out the provided form and a member of our team will get in touch.

Application and Consideration

Interested in building your career at Gusto, Inc.? We encourage you to apply through the standard application process. Final notes: this description reflects the original content and intent while removing unrelated boilerplate and sensitive information that is not needed for the candidate to evaluate the role.

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