Job Description

Senior Manager / Director, Marketing Operations

The Company Youll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Cartas world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

The GTM Strategy & Operations team partners with Sales & Marketing leaders to drive Cartas revenue strategy and best-in-class execution.

The team mandate is to help accelerate revenue growth and optimize efficiency and effectiveness across the revenue customer lifecycle. The team owns end-to-end GTM strategy and execution, and the reporting and operational foundation for Carta to continuously scale and grow.

In this vital GTM role, youll be owning and optimizing the marketing strategy and operations foundation to enable Marketing to scale. This leader will work closely with our CMO, Marketing and GTM leadership, Finance, Business Systems, and Data to define, build, and scale a world-class operations foundation.

The Problems Youll Solve

The ideal candidate is an experienced hands-on operator who has built and scaled marketing systems, processes, and reporting in support of demand generation activities in high-growth technology companies. This individual possesses a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.

• Serve as the trusted advisor and operations leader to CMO and leadership
• Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
• Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
• Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
• Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
• Responsible for the strategic roadmap and implementation of marketing technology tools
• Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
• Build infrastructure and foundation to enable full funnel reporting and analytics
• Drive marketing database strategy. Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.
• Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
• Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy
• Deliver insights into the performance of marketing activities and campaigns

About You

• 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
• 5+ years people management experience. Experience in a multi-product SaaS company selling to enterprises a plus
• Ability to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader
• Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a can do attitude and growth mindset
• Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across organizations at all levels
• Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence
• Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and executing tactics and process improvements
• Demonstrated ability and desire to coach and develop a team
• Comfortable working in a fast-paced environment while dealing with ambiguity
• Drive. Ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
• Advanced skills required in Marketo, SFDC, Bizible, BI tools (Looker, Tableau, etc), Gsuite, Excel

At Carta, youre not just an employee. Youre a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Cartas Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Cartas compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $196,000 - $295,000 in San Francisco. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Location (City)

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Are you currently eligible to work in the country where this position is located for any employer? * Select...

Do you now or in the future require visa sponsorship to continue working in the country where this position is located? * Select...

LinkedIn Profile *

Website

Which is your preferred office location(s)? * Select...

Have you worked for Carta at any other time previously? * Select...

AI Policy for Application & Interviewing: * Select...

While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Carta without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills. Please indicate 'Yes' if you have read and agree.

Job Tags

Similar Jobs