The Medical College of Wisconsin (MCW) seeks a dynamic and innovative digital marketing professional to serve as a Senior Consultant of Digital Marketing and Strategy - Philanthropy . The Senior Consultant is a key member of the MCW Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations. They collaborate with colleagues at MCW and Froedtert Hospital to execute and manage philanthropy digital marketing and engagement strategies that support the overall philanthropy strategic plan. MCW is renowned for clinical care, research, medical education, and community engagement. The Senior Consultant will join the philanthropy team during a period of significant growth, aiming to promote community health across Milwaukee and the broader region. This role involves shaping and executing the marketing technology roadmap, fostering innovation, and integrating advanced technologies to optimize philanthropy marketing efforts. A strong understanding of marketing technologies, data analytics, and process optimization is essential to leverage data-driven insights and enhance operational efficiency and impact. Responsibilities Develop and enhance the digital ecosystem to increase philanthropy engagement. Leverage Luminate systems and data analytics to support strategic decision-making and improve reporting and insights. Manage strategy for website and microsite philanthropy engagement and user experience. Ensure digital platforms are on-brand and connected to drive donor support and engagement. Oversee online experiences for benefactors, including donation processes, planned giving, and communication with gift officers. Collaborate with cross-functional teams to create transformative marketing initiatives that enhance the brand and engage audiences. Align digital engagement strategies with campaign and donor experience goals, ensuring a seamless, benefactor-centered approach. Establish and monitor measurable goals and key performance indicators. Partner with the Office of Communications to develop digital strategies aligned with institutional guidelines. Implement SEO, online transactions, and high-value conversion strategies for donors, integrating them with MCW enterprise systems. Knowledge – Skills – Abilities Proactive, goal-oriented, and adaptable professional with experience in healthcare philanthropy. Successful track record in executing digital strategies within complex environments. Excellent communication skills and digital marketing expertise. Ability to collaborate effectively in a matrix organization, especially with IS, marketing, and philanthropy teams. Knowledge of customer lifecycle strategies and management. Stay current with marketing trends, strategies, and technologies. Strong project management, organizational, and time management skills. Experience with content management systems, digital design, SEO, and online brand management. Proficiency in marketing automation, CRM systems (like Raisers Edge, Sitecore), and analytics tools. Understanding of healthcare regulations, compliance, and data security. Analytical skills with the ability to interpret data and generate actionable insights. Certifications in Google Analytics, Ads, and Tag Manager are preferred. #J-18808-Ljbffr Medical College of Wisconsin - Internal
...Description Job Description SolarTech is hiring experienced Solar Installers AND FOREMAN for clients across the Los Angeles area. We offer... ...to install, maintain, and service residential solar panel systems. If you are passionate about renewable energy and enjoy...
...About the Role: We are looking for a highly skilled and proactive Senior or Lead Web Designer to join a Websites team. You will be responsible for creating high-performing, visually compelling web experiences for fintech products, building and scaling global design...
...Off Job Summary We are seeking a dedicated and skilled Solar Installer to join our team. In this role, you will support worksite... ...physical demands of the job. Responsibilities~- Install solar panels on rooftops and other structures in accordance with project...
...Job Description Company Description Scheme Designers provides custom paint scheme design services for airlines, aircraft manufacturers... ...Description This is a full-time on-site role for a Junior Graphic Designer located in Cresskill, NJ. We're looking for a creative...
...About the Opportunity: Cloud Security Services is currently looking for an Azure DevOps Engineer experienced with Azure B2C. The successful candidate will have a strong background in developing, testing, integrating, and maintaining complex applications that leverage...