Job Description
Job Description Summary/Objective Experienced and strategic individual desired to lead our marketing initiatives, drive brand growth, and oversee campaigns that engage customers and strengthen market presence. This role requires a balance of creativity, analytical thinking, and leadership to ensure our marketing efforts align with business objectives.
The Marketing Manager is a visionary who will help shape and execute the company's brand, growth, and customer engagement strategies. This role goes beyond managing day-to-day marketing activities-it requires a blend of foresight, creative innovation, and analytical rigor to drive sustainable business growth
Essential Functions - Conducting market and competitor research, identifying target audiences and consumer trends, and using data analytics to inform decisions and measure campaign effectiveness
- Define and own the company's marketing vision, positioning, and long-term strategy
- Align marketing initiatives with overall business objectives and revenue goals
- Build and protect the company's brand identity across all channels
- Ensure consistent messaging, tone and visual representation
- Lead digital content and performance marketing strategies
- Expand market share through innovative customer acquisition and retention programs
- Conduct competitive analysis and market research to identify opportunities and threats
- Report results to executive leadership with transparency and clarity
- Continuously optimize campaigns based on data-driven insights
- Building and maintaining brand awareness and positioning, ensuring consistent messaging across all platforms
- Working closely with other departments, such as sales, product development, finance, and operations, to ensure cohesive strategies and meet company-wide goals.
- Plan, execute and optimize multi-channel marketing campaigns (digital, social, email, events, print)
- Track KPI's and ROI for campaigns, providing regular performance reports
- Staying updated on market trends and competitor strategies, conducting market research, and gathering insights to inform marketing decisions and stay ahead in the industry
- Conceptualizing and implementing marketing strategy in alignment with business objectives
- Designing, planning, and executing effective marketing campaigns in line with the marketing strategy, and establishing metrics to measure campaign effectiveness and ROI
Competencies - Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
- Exquisite written, verbal, and presentation skills to effectively communicate plans and results
- Marketing automation and CRM tools
- Creative direction and storytelling
- Strong planning, communication and presentation skills
- Ability to apply logical thinking, reasoning and critical evaluation
- Analytical mindset with experience in marketing automation and analytics tools
- Ability to thrive in fast-paced, growth-oriented environments
- Exceptional communication and storytelling skills
- Strong knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing & performance marketing
- Adept at building relationships and liaising with multiple stakeholders
- Ability to translate complex supply chain concepts into clear, customer-focused messaging
Required Skills and Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field required. Master's degree or applicable professional certifications a plus
- 10 years of experience in marketing with a proven track record of success
- Familiarity with digital marketing tools and platforms
- Strong expertise in digital marketing, brand strategy, and demand generation
- Excellent written & verbal communication skills and comfort dealing with the media
- Strategic, hands-on problem solving
- Strong knowledge of B2B marketing, digital platforms, and CRM tools
Supervisory Responsibility This position has direct reports.
Work Environment Work may be performed in a well-lit indoor office, production setting, outdoor/indoor shop environment, or enclosed vehicle with adequate ventilation and protection from extreme weather conditions.
Physical Demands Sedentary physical activity involving non-strenuous administrative tasks. Manual dexterity sufficient to work with the fingers.
Position Type/Expected Hours of Work This is a full-time, in-office position. Standard hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Overtime may be required. AMPORTS supports a hybrid schedule with the ability to work from home one day per week, subject to supervisor approval.
Travel Moderate overnight travel (15%-30%) by land and/or air.
Work Authorization / Security Clearance Must be able to obtain a TWIC badge (Transportation Worker Identification Credential).
Other Duties Please note: This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that may be required. Duties may change at any time with or without notice.
The salary range for this position is $100,000 to $125,000
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Tags
Full time, Work at office, Monday to Friday, Night shift, 1 day per week,